02-11-2011, 08:31 AM
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#5 (permalink)
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Senior Member
Join Date: Jan 2011
Posts: 235
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@ Fanbelt: you got it.
Dealers have access to a series of books, there's three in the series: Red, Blue, and Black. Each has the value of vehicles : one is market, one is loan-ability, and one is the bottom line. They use these books to assign the value to a trade in, and they work from Black Books to do that. The only way you're going to get retail on a trade in is if they're negotiating from a retail price to begin with, and they're experts at juggling the numbers on paper to make it palatable to the purchaser.
Even if you're shown the 'bottom line' from the dealers stock book, which is supposed to be COST.... there's between $500 and $2500 in profit built into that, of which only $150 will make it to the sales rep (if that, most often it's flown as a "house deal" to avoid commission).
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