[jason]

There is no better time than now to stop in and check out Mazda’s selection of safe and economical vehicles at Ingram Park Mazda, the premier Mazda dealer in the San Antonio area. Mazda vehicles are known to be affordable and fun to drive. Not only are they releasing new designs, such as the Shinari concept, Mazda is looking at a multi-faceted approach to achieving the goal of doubling global sales within 5 years.
Mazda is currently developing the SkyActiv technology with super efficient gas engines known as the Sky-G (gasoline) and Sky-D (diesel). Both engines will also be using weight cutting technology created by their researchers. Most Mazda models are expected to have the SkyActiv fuel efficient system by 2015. This will help the brand increase their market share and demand premium prices for their vehicles.
Recent rumors have been released that Mazda plans to build a factory in an emerging market. They are heavily looking at locations in Mexico, but nothing has been decided for sure. One thing that is certain is that they are looking to increase their market share in Latin America. These growing markets are perfect for Mazda’s line of small cars such as the Mazda 2 and Mazda 3. The plant is forecasted to produce up to 100,000 vehicles per year. Mazda currently sells their cars in Ecuador, Columbia, Chile, and Mexico.
Mazda is also working on plans to improve their customer loyalty and brand value. They are not just looking at the competition to set their prices, but they want to pin down each segment’s target consumer to decide on the correct pricing. Mazda is pursuing activities to win their customers over by staying in touch and taking suggestions through social networks.
Mazda’s continual commitment to developing new technologies and improving their vehicles by increasing fuel efficiency and creating higher quality parts is the key to their success. Ingram Park Mazda, the best Mazda dealership in the San Antonio area, has the full line of Mazda vehicles, and has made a commitment to finding the right Mazda for their drivers.

[Kohn]

Mazda is a force to reckon with in the line of affordable cars. But I'm not sure if they're known for fuel efficiency. The SkyActiv technology --- granting it really works --- would really endear them to the markets they are targeting.